Local SEO Thailand 2026: ทำไม Google Business Profile สำคัญ
Google holds 97-98% of the market. In Thailand, and Google Business Profile (GBP)It is the most powerful free tool for Local SEO. 7 times Let’s explore how to rank your business.
ทำไม Google Business Profile สำคัญในปี 2026
97%
Google's market share in Thailand.
46%
Local Intent Search
88%
People search for stores on mobile devices.
78%
Visit the store within 24 hours.
When Thais search for "coffee shop near me" or "repair technician," Local Pack (Top 3 Boxes) Which pulls data from Goo
วิธีสร้างและตั้งค่า Google Business Profile
Step 1: Create or Claim Your Profile
- ไปที่ business.google.com
- Log in with Google Account
- Search for your business name or add a new business.
- Fill in your basic information: Name, Address, Phone Number.
- Identity verification (via postcard, phone, or email)
Step 2: Fill in the information completely (100%).
Required information to fill out:
รูปภาพ: ปัจจัยสำคัญที่มักถูกมองข้าม
Businesses with complete images receive more inquiries. 35% And has requested more routes. 42%
Essential images.
- Logo (size 250x250 px)
- Cover Photo (1080x608 px)
- Exterior of the store (3-5 images)
- Inside the store (5-10 images)
- Products/Services (10+ images)
- Team (2-5 images)
Things to Avoid
- Blurred image/low quality
- Images with excessive text.
- Stock Photo
- Images unrelated to business.
- Outdated images that no longer reflect the current situation.
Pro Tip:
Upload new photos every week! Google favors active businesses that provide updated information.
รีวิว: ปัจจัยอันดับ 1 ของ Local SEO
Reviews can significantly impact rankings. 15% Local Ranking Factors also influence decision-making.
How to Get More Reviews
- 1. ขอตรงๆ หลังให้บริการ - It is the most effective method.
- 2. Create a QR Code - Place it on the counter or receipt.
- 3. Send the link via LINE/SMS. - Post-Service Follow-Up
- 4. Respond to every review. - Both positive and negative.
Example of responding to a negative review:
"Thank you for informing us. We are sorry that your experience did not meet expectations. Please contact [phone/email] so we can resolve the issue."
สิ่งที่ห้ามทำ
- ห้าม ซื้อรีวิวปลอม - Google ตรวจจับได้ และอาจโดนแบน
- ห้าม ให้ส่วนลดแลกรีวิว - ผิดนโยบาย Google
- ห้าม ลบรีวิวเชิงลบ - ตอบอย่างมืออาชีพดีกว่า
Google Posts: ฟีเจอร์ที่ธุรกิจส่วนใหญ่ไม่รู้จัก
Google Posts are update posts on GBP, similar to regular posts.
Post Types
- What's New - News and Announcements
- Offer - Promotions and Discounts
- Event - Event Activities
- Product - New Product
Best Practices
- Post 1-2 times per week.
- Insert high-quality images (1200x900 px).
- There is a clear CTA.
- Use relevant keywords.
Q&A: ตอบคำถามก่อนลูกค้าถาม
The Q&A section in GBP allows everyone to ask and answer questions about the business.
Questions to ask and answer yourself:
Q: Is there parking available?
Q: Do you accept credit cards?
Q: What time does it open?
Q: Do I need to make an appointment in advance?
Q: Do you allow children/pets?
วัดผลด้วย GBP Insights
Google Business Profile features a dashboard that displays key statistics.
| Metric | ความหมาย | Goal |
|---|---|---|
| Views | จำนวนครั้งที่โปรไฟล์ถูกเห็น | Increase of 10% per month. |
| Search Queries | คำค้นหาที่ทำให้พบธุรกิจคุณ | Track Keywords |
| Website Clicks | คลิกไปที่เว็บไซต์ | 2-5% of Views |
| Direction Requests | ขอเส้นทางใน Google Maps | 1-3% of Views |
| Phone Calls | โทรหาธุรกิจผ่าน GBP | Depend on the business. |
Checklist: GBP สมบูรณ์แบบ
บทความที่เกี่ยวข้อง
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