วัดผลไลฟ์ขายของ: 7 ตัวเลขที่คนไลฟ์มืออาชีพต้องดู
ไลฟ์ขายของไปแล้วหลายครั้ง แต่ไม่รู้ว่าทำได้ดีแค่ไหน? Many people only focus on sales figures, but in reality, there are other important metrics to consider.Let's explore 7 key metrics that professional live streamers should monitor, along with market benchmarks for Thailand! 📊
ข้อมูลจาก TikTok Shop Thailand ระบุว่า Live Commerce has a conversion rate of 7-8%.Higher than typical e-commerce (2-3%) by up to three times! However, delivery...
สิ่งที่คุณจะได้จากบทความนี้:
- 7 Key Performance Indicators (KPIs) for Measuring Live Selling Effectiveness
- Benchmark for the Average Market of Live Commerce in Thailand 2025
- How to Calculate Each Metric Along with Formulas
- Techniques to Improve Your Metrics
4 Metrics Groups for Measuring Live Sales Performance
Measuring Live Commerce should be divided into four main groups to provide an overview and identify areas for improvement.
Viewer Metrics
Viewership metrics: viewers, average watch time, retention.
Commerce Metrics
Sales Metrics: GMV, Conversion, AOV
Engagement Metrics
Engagement Metrics: Comments, Likes, Shares
Operational Metrics
Performance Indicators: Time, Frequency, Fulfillment
7 Key Metrics Professional Streamers Must Monitor
1. Peak Concurrent Viewers (PCV)
ViewerThe peak number of concurrent viewers at any given time indicates the level of engagement.
Thai Market Benchmark
50-200 people
For startup SMEs.
Good goals
Over 500 people
For shops that regularly go live.
Tips: Launch ads for the first 15 minutes to boost PCV and work with the algorithm.
2. Average Watch Time (AWT)
ViewerThe longer the average time viewers spend in a live session, the better, as it indicates engagement.
Thai Market Benchmark
2-5 minutes
Overall average
Good goals
8 to 15 minutes
Live sessions with high engagement
Recipe: AWT = Total Viewing Time (minutes) ÷ Number of Unique Viewers
3. Conversion Rate (CVR)
CommercePercentage of viewers who become customers. The most important figure!
Needs Improvement
< 3%
Moderate
3-7%
Good (Goals)
7-12%
Recipe: CVR = (Number of Orders ÷ Number of Unique Viewers) × 100
Tips: Utilize Flash Sales, special vouchers, and countdowns to drive urgency.
4. Gross Merchandise Value (GMV)
CommerceGross sales (before fees) is the figure everyone desires.
Benchmarking for Start-up SMEs
฿3,000-10,000
Live stream for 1 hour.
Good goals
Over ฿30,000
Live stream for 1 hour.
5. Revenue Per Viewer (RPV)
CommerceRevenue per viewer indicates the sales efficiency relative to traffic.
Thai Market Benchmark
฿15-30
Per viewer
Good goals
Over ฿50
Per viewer
Recipe: RPV = GMV ÷ Number of Unique Viewers
6. Engagement Rate (ER)
EngagementThe engagement rate (comments, likes, shares) is higher.
Thai Market Benchmark
5-15%
Viewer interaction
Good goals
20%+
Viewer interaction
Tips: Frequently asked questions, read viewer names, organize giveaways.
7. Live Frequency & Duration
OperationalThe frequency and duration of live sessions per week: the more frequent the live streams, the greater the impact.
Minimum recommendation
3-5 times per week
At least 60 minutes per session.
Pro Seller
Every day
90-120 minutes per session
Tips: Go live at the same time every day so that customers can remember and look forward to it.
Benchmark Average Live Commerce Thailand 2025
Compare your figures with the market average to understand where you stand and identify areas for improvement.
| Metric | Market average | Good goals | Top Performer |
|---|---|---|---|
| Peak Viewers | 50-200 | 500+ | 2,000+ |
| Avg Watch Time | 2-5 minutes | 8 to 15 minutes | Over 20 minutes |
| Conversion Rate | 3-5% | 7-10% | 12%+ |
| GMV/Hour | ฿5,000-10,000 | Over ฿30,000 | Over ฿100,000 |
| Revenue/Viewer | ฿15-30 | Over ฿50 | ฿100 and above |
| Engagement Rate | 5-10% | 15-20% | 25%+ |
Needs improvement.
Below market average.
Under development.
Within average-target range.
Excellent
Equivalent to Top Performer
How to Systematically Track Metrics
1Use TikTok Shop Seller Center.
Access Live Analytics after every live session to check the Peak View.
2Create a Tracking Sheet
Record data from every live session in Google Sheets / Excel for future reference.
3Weekly Analysis
Every week, compare the numbers with the previous week to see what has changed.
4Set Monthly Goals
Set monthly targets for GMV, CVR, and viewer growth, and monitor them closely.
Frequently Asked Questions (FAQ)
What is a good Conversion Rate (CVR)?
For Thai Live Commerce, the average is at 3-5% If it's possible. 7-10% Considered good and 12%+ Considered a Top Performer depending on the product category.
Where can I find the metrics?
Viewable on TikTok Shop Seller Center > Live Analytics After the Live Session Data
Why is Watch Time important?
The longer viewers stay, the higher the chances of making a purchase, and the algorithm... 8 to 15 minutes Per viewer
How often should you go live?
At least recommended. 3-5 times per week Minimum 60 minutes per session for Pro Sel.
Want to measure live performance like a pro?
HypeLive offers Live Commerce Consulting services, providing data analysis, strategy adjustment, and increased sales for Thai SMEs.
