LINE OA Automation: ระบบตอบลูกค้าอัตโนมัติสำหรับ SME ไทย
Reply to 100 customers without hiring additional staff?
LINE OA Automation enables Thai SMEs to provide customer service 24/7.
Thai people use LINE extensively, with 54 million users!
This article will teach you how to set up automation in LINE OA easily.
What is LINE OA Automation?
Auto Reply
Automatically respond when customers type a keyword.
Greeting Message
Send a welcome message when someone adds you as a friend.
Rich Menu
Bottom button menu in the chat.
Chat Tag
Segment customers for targeted messaging.
Why should SMEs use LINE OA Automation?
80%
Reduce response time for chats.
24/7
24-hour service
0 Baht
Basic free features
+30%
Increase Conversion Rate
How to Set Up LINE OA Automation (Step-by-Step)
Step 1: Create a LINE Official Account
- 1Go to manager.line.biz and log in with your personal LINE account.
- 2Click "Create Account" and select your business type.
- 3Enter the shop name, upload a profile picture.
- 4Done! Ready to use (200 messages/month for free)
Step 2: Set Up the Greeting Message
A welcome message is very important as it is the first thing customers encounter.
Examples of Good Greeting Messages
🎉 ยินดีต้อนรับสู่ร้าน [ชื่อร้าน]!
We offer high-quality [main product] at competitive prices.
📦 Daily shipping
💳 Transfer/Pay on Delivery
🔥 Special offer for new friends: 10% off!
Type "Price" to view all products.
Or type "Contact Add" to chat with the shop owner.
Step 3: Set Up Auto Reply (Keyword)
Auto Reply automatically responds when customers type specific keywords.
Recommended keywords to set.
Price
Send the product images along with the prices.
Shipping Costs
Explain the shipping costs for each area.
Transferred / Paid
Confirmation and shipping notification.
Number / Phone
Please send your contact number.
Promotion
Show current promotions.
Step 4: Create a Rich Menu
A Rich Menu is an appealing menu button located at the bottom of the chat.
Essential menu items.
🛍️
Product
💰
Promotion
📞
Contact
📦
Track your package.
❓
FAQ
📍
Location
Elevate with AI Chatbot (Advanced)
If you want the system to be smarter and to answer complex questions automatically.
| ฟีเจอร์ | Auto Reply | AI Chatbot |
|---|---|---|
| ตอบ Keyword ตรง | ✓ | ✓ |
| เข้าใจคำถามซับซ้อน | ✗ | ✓ |
| ตอบคำถามใหม่ที่ไม่เคยเห็น | ✗ | ✓ |
| จำบริบทการสนทนา | ✗ | ✓ |
| ค่าใช้จ่าย | ฟรี | ฿500-3,000/เดือน |
Cost Comparison: Employee vs. Automation
Hire a chat response employee.
LINE OA Automation
ประหยัดได้ ฿16,000+ ต่อเดือน
Mistakes to Avoid
Setting up too many auto replies.
Customers may feel like they're conversing with a robot; there should also be a way to contact a real person.
No update on the Rich Menu.
If the promotion ends but the menu remains, customers will be disappointed.
Sending too many broadcasts.
Customers may block you if messages are sent too frequently (recommended 1-2 times per week).
Summary: Start using LINE OA Automation today.
LINE OA Automation is not here to replace us.
