จ้าง KOL รีวิวสินค้า 2026: ราคา วิธีเลือก และสัญญาที่ต้องรู้
อยากจ้าง KOL รีวิวสินค้า แต่ไม่รู้จะเริ่มยังไง? Afraid of high costs but not seeing sales, or encountering KOLs.Let's explore how to determine pricing and contracts you need to know before hiring a KOL! 🎯
ข้อมูลจาก TikTok Shop Thailand ระบุว่า Over 70% of GMV comes from Creators/KOLs.Choosing the right KOL for your brand is crucial.
สิ่งที่คุณจะได้จากบทความนี้:
- KOL Types and Market Prices in Thailand 2026
- How to Find the Right KOL for Your Brand
- KOL Screening Checklist (Avoiding Fake Followers)
- Essential Contracts and Agreements
KOL Types and the Thai Market Price 2026
KOL (Key Opinion Leader) is categorized based on the number of followers and engagement rate, with each type suited to different goals and budgets.
| Type | Followers | Price per post | Average ER | Suitable for |
|---|---|---|---|---|
| Nano | 1K-10K | ฿500-2,000 | 5-10% | SME งบน้อย, ทดลองตลาด |
| Micro | 10K-100K | ฿2,000-15,000 | 3-7% | สร้าง Trust, Niche Market |
| Mid-Tier | 100K-500K | ฿15,000 to ฿80,000 | 2-5% | Reach กว้าง + ยังมี ER ดี |
| Macro | 500K-1M | ฿80,000 - 300,000 | 1-3% | Brand Awareness ระดับชาติ |
| Mega | 1M+ | Over ฿300,000 | 0.5-2% | Campaign ใหญ่, Celebrity Effect |
แนะนำสำหรับ SME:
เริ่มจาก 5-10 Nano/Micro KOLs Instead of relying on a single large individual, you can achieve diverse reach.
เทรนด์ 2026:
Performance-based (Affiliate) Coming soon: Pay only when you make a sale! Commission
How to find the right KOL for your brand.
TikTok Creator Marketplace
The official platform from TikTok is accessible via
TikTok Shop Affiliate
Creators can now register to sell your products, receiving payment as Co.
Search for yourself on Social Media.
Search for relevant hashtags related to products, such as #SkincareReview.
Through Agency / Platform
The agency has a database and experience to help screen leads effectively.
KOL Screening Checklist (Avoiding Fake Profiles)
ก่อนจ่ายเงินจ้าง KOL ต้องเช็คความน่าเชื่อถือก่อน Fake Followers A major issue that leads to wasted expenses:
KOL ที่ดี (Green Flags)
- Engagement Rate 3%+ (calculated from Likes + Comments ÷ Followers)
- Comment in Thai and related to the content.
- Post regularly (at least 2-3 times per week).
- There is a portfolio/case study of brands we have previously worked with.
- Respond quickly with professionalism.
KOL ที่ควรหลีกเลี่ยง (Red Flags)
- Unusually rapid follower growth (purchased followers)
- Repeated comments or just emojis.
- ER below 1% (Followers may be bots)
- Taking on too much work (posting for multiple brands per day)
- Refusing to share insights or avoiding questions.
เครื่องมือเช็ค Fake Followers:
- Social Blade - Monitor follower growth.
- HypeAuditor - Analyze Audience Quality
- IG/TikTok Analytics - Request to view insights directly from KOLs.
Bargaining Methods and Wage Structure
Common Pay Structures:
| Format | Please provide the text you would like to have translated. | Suitable for |
|---|---|---|
| Flat Fee | จ่ายเป็นก้อนต่อโพสต์/วิดีโอ | Brand Awareness |
| Performance (CPS) | จ่าย Commission ต่อยอดขาย | SME ต้องการ ROI ชัด |
| Hybrid | Flat Fee + Commission | Campaign ใหญ่ + ดันยอดขาย |
| Barter | แลกสินค้าแทนเงิน | Nano KOL, ทดลองตลาด |
Bargaining techniques:
- Please provide the rate card first, and then we can negotiate.
- Offer a long-term (3-6 months) plan at a reduced price.
- Purchase multiple posts at once and receive a discount.
- Offer Barter + Cash if on a limited budget.
- Request bonuses such as stories or free reposts.
Things to negotiate on:
- Number of Revisions Received
- Usage Rights
- Exclusivity (No Competitor Engagement)
- Project Submission Timeline
- Tagging and Hashtags
Essential Contracts and Agreements
Even for small tasks, there should be a written agreement (at least via DM/Email) to prevent potential issues later on.
Points to be specified in the contract:
- Scope of Work: Number of posts, format (video/image)
- Timeline: Draft submission date, actual posting date.
- Payment Terms: When to pay and how to pay?
- Revision: How many times can it be fixed?
- Usage Rights: How long can the content be used for months/years?
- Exclusivity: Are we prohibited from taking on competitor projects?
- Disclosure: Must include #Ad or #Sponsored.
- Cancellation: Cancellation Policy
Important: According to Thai law, KOLs must include #Ad or #Sponsored in their posts.
Reference source
Sources for finding KOLs and checking statistics:
Frequently Asked Questions (FAQ)
What budget is needed to hire a KOL?
You can start from ฿500-2,000 For Nano KOLs or using a barter system for product exchanges. ฿10,000-30,000 per month For 5-10 Micro KOLs
How many KOLs should you hire?
Recommended starting from 5-10 people Nano/Micro Replace one key person to test which style is best suited.
How to measure KOL effectiveness?
See from Engagement (Like, Comment, Share), Reachand Conversion (Sales/Leads) Use exclusive UTM Links or Promo Codes for tracking.
What should you do if the KOL doesn't perform well?
If there is a contract, review the revision conditions first. If you make changes and it still doesn’t……
Need help with KOL Marketing?
HypeLive offers KOL Matching and Influencer Campaign Management services, helping to find suitable KOLs for brands while managing campaigns comprehensively.
