AI สร้างวิดีโอ 2026: SORA 2, Runway, Pika เครื่องมือไหนเหมาะกับธุรกิจไทย?
AI VIDEO CREATION 2025
AI Video Creation 2025: SORA 2, Runway, Pika
Which tools are suitable for Thai businesses?
Comparing Popular AI Video Tools with Usage Tips for E-commerce and Marketing
Key Summary
- ✓SORA 2 is now live in Thailand - supporting the Thai language and voice.
- ✓Pika and Runway are suitable for SMEs - with a free starting price.
- ✓According to IDC, the Thai AI market is growing at 28% annually, projected to reach 114 billion baht.
- ✓According to AI Video providers, e-commerce can reduce creative costs by 60-80%.
2025 will be a breakthrough year for AI Video Generation as OpenAI launches SORA 2, featuring video creation with audio and lip-sync capabilities. Meanwhile, Runway, Pika, and Kling are competing to develop new features for Thai businesses. This presents a golden opportunity to reduce content production costs and gain a competitive edge in the market.
Why is AI Video important for Thai businesses in 2025?
The AI market in Thailand is rapidly growing, with projections indicating significant expansion.114 billion baht by the year 2030. (Growth of 28-29% per year) The government has also allocated a budget.
28%
Annual AI Growth Rate
70%
Organizations plan to implement AI within 2 years.
92%
Knowledge workers utilizing AI
SORA 2: A Video Creation Tool from OpenAI
SORA 2 will launch in late September 2025 on sora.com.
Key features of SORA 2.
- Audio Sync - Create audio with video, including dialogue and lip-sync.
- Advanced Physics - Simulate real physics such as weight, buoyancy, and motion.
- Multi-shot Video - Create a sequence of multiple shots in a video.
- 1080p Output - Supports Vertical Format for TikTok/Reels
- Character Cameos - Customize characters or personas.
Note: SORA 2 is now available in Thailand and supports the Thai language.
Comparing AI Video Tools 2025
| Tool | Suitable for | Price per month | Quality | Key Features |
|---|---|---|---|---|
| SORA 2 | Hero Content, Brand Films | Not yet announced. | 1080p | Audio + Lip-sync at its best |
| Runway Gen-4 | Creative team, major brands | Free - $95 | 1080p, 16 seconds | Complete Editing Suite |
| Pika 2.5 | SME, Social Content | Free - $95 | 1080p, 10 seconds | Fast, user-friendly, and affordable. |
| Kling 2.x | Advertising, Talking Head | $7 - $128 | 1080p, 10 seconds | Real person + Great lip-syncing |
| Google Veo 3 | Cinematic, Hero Ads | $0.15-$0.40 per watt | 4K, 30 seconds | Highest quality |
| Synthesia | Training, Personalized | Custom | 1080p | Avatars can speak multiple languages. |
Recommended tools by business type.
For SMEs and online stores.
Introducing: Pika 2.5
- • Start for free, no upfront investment required.
- • Easy to use, no video editing skills required.
- • Suitable for Social Content, Product Demos
- • Create videos quickly and test multiple versions.
For brands seeking high quality.
Recommendation: Runway Gen-4 or SORA 2
- • Production-ready quality
- • Offers Style Control and Brand Consistency.
- • Suitable for Hero Ads, Brand Films
- • Supports teamwork.
For E-commerce and Live Commerce
Recommendation: Kling 2.x + Synthesia
- • Create product demos from images.
- • Talking Head for Product Explanation
- • Supports multiple languages (Thai, English, Chinese)
- • Create personalized videos for clients.
8 Ways to Use AI Video for E-commerce
1. Automated Product Demo
Create 360° videos and unboxing content from product images to reduce costs.
2. UGC-Style Ads
Create authentic ads and quickly test multiple creatives.
3. Personalized Video
AI Avatar greets customers by their real names and recommends personalized products.
4. AI Live Shopping Host
Avatar for 24/7 product sales with automated Q&A.
5. Interactive Product Page
Shoppable videos: Click to purchase directly within the video.
6. Multi-language Localization
Multi-language lip-sync voiceover from a single video.
7. Customer Support Video
Create Automated How-to and Troubleshooting Guides
8. Social Content Repurposing
Convert 1 video into multiple formats for every platform.
Expected Costs and ROI
Using AI Video can significantly reduce content production costs.
60-80%
Reduce Creative Production Costs
10x
Increase the number of creative variations.
3-5 days
Reduce production time from 2-3 weeks.
Cost example
- 15-second advertisement video (standard format): 30,000 - 100,000 Baht
- 15-second advertisement video (AI): 500 - 3,000 Baht (over 90% off)
- 10 Product Demos (Original Format): 50,000 - 150,000 THB
- 10 Product Demos (AI): 2,000 - 10,000 THB
Limitations to be aware of.
Precautions
- • Copyright: Please review the Terms of Service before commercial use.
- • Brand Safety: AI can generate inappropriate content.
- • Inconsistent quality: Results may vary each time.
- • Needs to be verified: AI cannot replace human review 100%.
- • Thai AI Law: New practices to follow (October 2025).
How to Start Using AI Video for Your Business
- Start with free tools: Try Pika or the Runway Free Tier first.
- Testing with a small Use Case: For example, Product Demos or Social Content.
- Measurement and Comparison: Monitor Engagement and Conversion Rate
- Expand usage: Once the results were seen, further investment was made.
- Create a Workflow: Integrate AI Video into the Existing Content Pipeline.
Need help using AI to create content?
HypeLive has an AI Content team that assists in planning and producing content with AI, from selecting tools and creating workflows to actual production.
Frequently Asked Questions (FAQ)
Is SORA 2 available in Thailand yet?▼
Which tools are suitable for a limited budget?▼
Can AI Video completely replace a Video Production team?▼
Is it legal to use AI-generated videos for advertising?▼
Can AI Video be used with TikTok Shop?▼
Summary
AI Video Generation will be fully available for use in 2025.
The important thing is to start your trial today because
