วิธีเพิ่มบริการ Live Commerce สำหรับ Agency: คู่มือขยายบริการโดยไม่ต้องลงทุนทีมใหม่
ลูกค้าถาม "ช่วยทำ Live Commerce ได้ไหม?" แต่ Agency ไม่มีทีมไลฟ์?This issue has affected many digital agencies in 2020.Let's explore how to enhance services using a Production Partner!
จากข้อมูล Thailand Social Commerce Report 2025 ระบุว่า 69% of Thai consumers purchase products through Live Commerce.Clients of the agency are increasingly inquiring about this service, but... Looking for a Production Partner with a ready studio and team.
สิ่งที่ Agency จะได้จากบทความนี้:
- How to Enhance Live Commerce Services Using External Resources
- ROI Calculator for Evaluating Revenue from New Services
- Checklist for Choosing a Good Production Partner
- How to Present a New Service to Existing Customers
Why Agencies Need to Offer Live Commerce Services in 2026
The Live Commerce market in Thailand is rapidly growing, especially on TikTok Shop and Shopee Live. Many of the agency's clients are starting to inquire about this service.
5.2 billion baht
Thai Social Commerce Market Value 2025
69%
Thai consumers purchase through Live.
3.8x
Sales increase from Live Commerce
Pain Point: Agencies that do not offer Live Commerce services risk losing market share.
3 Options for Agencies Looking to Expand Live Commerce Services
Build your own team and studio (In-house).
Cost:
- - MCs (2-3 people): ฿30,000-50,000/month/person
- - Studio + Equipment: ฿200,000-500,000
- - Training Duration: 3-6 months
Disadvantages:
- - High investment, high risk
- - The MC can resign at any time.
- - Need to manage the new team.
Refer clients to other Live Agencies.
Method:
- - Recommend clients to other agencies.
- - Earn a Referral Fee of 10-15%
Disadvantages:
- - Losing customers to competitors.
- - No quality control.
- - Low income
Production Partner: Utilize a ready-to-use studio and team.
RecommendationResources utilized:
- - Broadcast-level studio with equipment
- - A professional MC team of over 20 members.
- - Behind the scenes production team
- - Creative video editing from live streams
Advantages:
- - No need to invest in teams and equipment.
- - The agency maintains relationships with clients.
- - The agency retains the full margin.
- - Used when there are projects, no fixed costs.
Resources that the agency will utilize from the production partner.
When selecting a good Production Partner, the agency gains access to these resources without needing to invest themselves:
Professional MC Team
- - Pre-trained MC
- - Ready to go live with any product category.
- - Go live every day without worrying about taking leave.
- - No need to hire full-time, use it as needed.
Studio with equipment
- - Broadcast-grade equipment
- - Lighting, sound, multi-cam ready
- - Hourly/Daily/Monthly rental
- - Special Agency Rate
Creative Production
- - Edit clips from the live stream into short-form content.
- - Create TikTok and Reels content.
- - Product video for e-commerce
- - Send the file under the customer's brand name.
ROI Calculator: Revenue from Live Commerce Services
Let's calculate the additional revenue that the Agency will receive from adding Live Commerce services:
Calculation Example
* This is a basic example; actual income depends on the number of customers and the chosen package.
Checklist: How to Choose a Good Production Partner
Before choosing a partner, it's important to examine the following points:
ด้าน Agency Relationship
- Agency maintains relationships with clients.
- The report is submitted under your agency's name.
- The partner stays in the background and does not compete for customers.
ด้านทีมและสตูดิโอ
- There are multiple MCs ready to go live every day.
- Broadcast-level studio
- Supports multiple platforms.
ด้านราคาและเงื่อนไข
- There is a clear Agency Rate.
- No high minimum commitment required.
- The agency retains the full margin.
ด้านความร่วมมือ
- There are quick contact options available.
- Flexible according to the agency's schedule.
- Additional creative support (video editing, video production)
How to Present Live Commerce Services to Existing Customers
Once you have a partner, the next step is to present the new services to existing customers.
Identify the right customers.
Select customers with physical products, selling on e-commerce, and having a budget for marketing.
Presenting the Pilot Project.
Offer 1-3 trial sessions first, to allow customers to see real results before making a decision.
Demonstrate clear ROI.
Use data from Pilot to display Cost per Acquisition, Conversion Rate, and GMV.
Offer a continuous package.
After a successful pilot, we will present a 3-6 month package along with a volume discount.
Ready to enhance your agency's offerings with Live Commerce?
HypeLive offers a studio, an MC team, and a creative team available for agencies to utilize. You focus on your clients while we work to ensure the agency retains its full margin.
Summary
- Live Commerce is a Must-Have. For agencies looking to grow in 2026.
- Production Partner With a studio and a ready team, it helps the agency expand its services.
- Choose the Right Partner Use a checklist to evaluate the team, studio, pricing, and flexibility.
- Starting with the Pilot With the right customers, expand results based on proven ROI.
